Inbound growth lead
Canada - Remote
Company description
Fourwaves is the modern platform for scientific conferences. Our mission: break down the silos in the world of academic research.
Our clients are universities, scholarly societies, and research centers around the world.
Weâre a team of 16, 100% remote, bootstrapped, profitable, and growing. We ship fast and collaborate in our virtual office on Gather Town or during in-person retreats.
The position
The market is huge, the product is strong, and our recurring clients generate a ton of word-of-mouth. We have real untapped potential on the acquisition side.
Youâll be the dedicated growth person at Fourwaves. Youâll identify, set up, measure, and run your initiatives yourself. This is a role for someone who loves building from scratch, not for someone looking for a well-oiled machine.
What youâll do
- Understand our clients: build a real understanding of our personas to know where and how to reach them.
- Test different channels: SEO, GEO, communities (Reddit, Capterra), social, LinkedIn, YouTube, partnerships⌠anything that can bring in qualified leads.
- Measure your initiatives: we already have a solid foundation (Google Analytics, GTM, UTMs, HubSpot, Amplitude). Itâs up to you to dive in and set up your own metrics.
- Double down or pivot: you identify what works, you cut the rest, and you grow the winning channels.
- Coordinate content: you donât need to be a writer, but you know how to identify the right topics, coordinate writers or experts, and amplify whatâs produced.
Your focus: bring qualified leads into the funnel. Conversion is handled by the sales team and the product.
What weâre looking for
This isnât classic marketing, nor a management role. Weâre looking for a true doer:
- Results-driven: you own your metrics. When something isnât working, you flag it yourself, dig into why, and adjust.
- Analytical: youâre comfortable with numbers and make your decisions based on them.
- Curious and autonomous: you define your hypotheses, test and measure them, without needing validation at every step. You bring AI into your day-to-day.
- Track record: youâve already moved the needle in a similar growth role, ideally in B2B SaaS.
- Strong knowledge of marketing tactics, SEO, and funnel metrics.
Why Fourwaves
- đ 100% remote
- đ° Competitive salary
- đ Group insurance
- đ° Collective RRSP plan with Wealthsimple
- đť All equipment provided (laptop, etc.)
- đ Team retreats (chalet and exotic destinations đ´)